Content is King
What We Do
TWS is a specialist content creation consultancy that offers organisations and individuals an alternative to the traditional full-service agency model. We are a team of highly intelligent, thinking individuals who do one thing only - we are writers.
We write annual reports, white papers, CSR reports, speeches, video narration, packaging copy, print ads and much more in between. We're experienced at consulting at Board level in sectors that include extractives, capital markets, infrastructure, construction, technology, F&B and sports.
And, if you want your writers to work hand-in-glove with equally talented designers, let us know. We partner with some of the very best specialist design studios.
Meet The Team
With a Masters in Economics and Human Resources Management, Said Maroun has worked within financial and corporate companies throughout his career, including serving for six years as the Head of Human Resources and Administration for Chidiac Group SAL. During this period he set up the company's HR department and took full operational responsibility for every aspect of talent management, career development, and companywide special projects.
He joined TWS in early 2016 and has since created a successful Arabic division in the company. He is solely responsible for the direction and management of all TWS Arabic content, working with a talented team of writers from across the Arab world. As a Managing Partner, one of Said's key objectives has been to build lasting, value-driven client relationships, which he has achieved by developing bespoke solutions for individual customers that are competitively priced and underpinned with a non-negotiable commitment to quality. Said works with companies across EMEA, including SME's, mid-sized businesses, government bodies, blue chips and high profile individuals.
With two decades experience in and around the communications and communications services sectors, George has gained a nuanced and arguably rare perspective. He has worked within financial and corporate PR, as a talk show radio host, as a political candidate, executive-level search within the PR industry and originally as an actor and stand-up comic. In 2012 he launched TWS in recognition of his own innate capabilities as a writer and his belief that, in the post-2008 era of financial uncertainty and the explosion of social media, content is king.
His goal has been to build a writing consultancy with a fluid structure and a non-negotiable policy on quality, with highly polished writers across EMEA. TWS provides SME's, mid-sized businesses, government bodies, major blue chips and high profile individuals with the full gamut of business content and communications materials. These include website copy, speeches, annual reports, white papers, bids, Q&A's, internal communications and creative campaign copy that ranges from adverts to video narration, taglines and brand names. George is a news addict with specific interests in global politics, the developing world, innovation, technology and healthcare. He instinctively supports underdogs and challenger brands, is a straight talker and a huge fan of Asian food, architecture, culture and politically incorrect humour.
TWS produces fresh content in Arabic, English and many other languages. Importantly, all writers work in their Mother tongue, which provides our clients with authenticity, quality and colloquial integrity.
We are able to handle all manner of translation challenges, including complete rewriting of poorly translated or Google translated content, all of which is cross referenced and triple-checked by our native speakers.
We also understand the important nuances and - in some cases - wild disagreements about what constitutes the 'real' Arabic. Our Arabic writers and translators come from across the GCC, the Levant and north Africa, enabling us to deliver precisely the right kind of Arabic writing required.